In the Senegal rural sector, water supply networks are managed by local rural water users’ associations (ASUFOR), for which the government has applied strict gender representation quotas. The management committees are composed of user representative delegations. Each delegation must have two members, of whom at least one must be a woman. Similarly, of the two vicepresidents, one must be female. Further, at least one third of all members of ASUFOR management committees must be women. It is also advocated that water sellers at standpipes should be women.

In this country, Women play a central role in caring for the family, and their hygiene habits are strongly correlated to reducing or transmitting fecal contamination within the household. However, as heads of household, men allocate financial resources for household items such as soap or a hand washing station. Thus, while WSP’s global scaling up hand washing project initially focused on women in Senegal, a lesson emerged through field observations and discussion: the project team would also need to consider men as a target audience

In this project in Senegal, WSP decided to include men in awareness campaigns about changes in hygiene and health behaviors. They used to have control over the household's economic resources and decide on expenses (water, soap, etc.). Including men could effectively make viable and reinforce the change in behavior of household members.